From Venture Beat:
Personal genomics and the end of insurance
By David P. Hamilton 09.11.07
"Not too long from now, your genes are likely to be at war with your health insurer — and your genes may well have the upper hand.
Within the next few years, it should become fairly easy and inexpensive to get a rough-and-ready readout of your own genetic code, one that you can scan for information on which diseases you’re most likely to contract, which drugs will help you the most, and ultimately even how your children might turn out. In other words, a brave new world of genetic transparency is on its way, one that promises to empower individuals to an extent that’s still difficult to grasp. (For some preliminary thoughts on that subject, see here, here and here.)"